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The all-electric 2026 Ferrari Luce “Tailor Made”, chassis #0, produced one the Monterey cars week auction’s highest result. The offers stop at $40,000,000, becoming RM Sotheby’s top result of the event. The car carried a stated estimate of in excess of $1,100,000, from a base list price of approximately $640,000. That means the result exceeded that estimate by more than 35 times. The Buyer’s Premium was waived on this lot, as this was a charity auction, with Ferrari donating all proceeds to The Ferrari Foundation, a U.S. 501(c)(3) organization supporting the M-TECH Alfredo Ferrari technical education campus in Maranello. What it does confirm is the strength of Ferrari’s client ecosystem and the ability of the marque’s most exclusive offerings to command extraordinary levels of attention.

Marking the 75th Diamond Jubilee edition of the prestigious event, the Pebble Beach Concours d'Elegance reached its dramatic climax with the crowning of a new automotive king.In a stunning victory for American pre-war manufacturing, a 1935 Duesennerg SSJ Special Speedster  was awarded the coveted Best of Show trophy. Shown by noted car collector Harry Yeaggy of Cincinnati, Ohio, the incredibly rare, supercharged masterpiece rolled up the ramp to a shower of confetti and applause, beating out roughly 200 of the world’s most pristine historic vehicles. Before the supreme Best of Show was named, video game creator Kazunori Yamauchi presented the highly sought-after Gran Turismo Trophy to a 1961 Ferrari 250 GT Sperimentale Coupe.